Just one week after debuting a surreal new Dunkin’ advertisement at the Grammy Awards, Ben Affleck was back with Part 2 during Super Bowl 2024.
And this time, he dragged along some famous friends: Matt Damon, Tom Brady and wife Jennifer Lopez.
The funny commercial picked up where the first left off — with Affleck starting an unlikely second act as a middle-aged rapper, decked out in foolish Dunkin’ duds.
“Last year she came to my work,” the “Argo” star says of Lopez, referring to last year’s Super Bowl ad when she pulled up to her husband working the Dunkin’ drive-through. “Now I gotta show her what I can do.”
Then Affleck, 51, storms into a surprised Lopez’s recording studio with his fellow Boston royalty.
“What up, Bronx?!” Affleck hollers at J.Lo. “For your consideration, here comes the Boston Massacre — the DunKings!”
He goes on to introduce his ragtag group of former New England Patriots quarterback Brady and Affleck’s “Good Will Hunting” co-writer Damon.
“Touchdown Tommy on them keys,” Affleck says of 46-year-old Brady.
And “a man who needs no introduction — my partner.”
The camera cuts to an embarrassed Damon, 53, who dryly admits, “It’s really hard to be your friend.”
The DunKings next perform a silly original track with the refrain “Why you Dunkin’ me, girl?”
And poor Damon gets the last line, referring to his famous Good Will Hunting line: “How you like them doughnuts?” which he follows with, “I’m sorry.”
Excited Brady, who football fans will see later this year as an on-air NFL analyst for Fox Sports, asks J-Lo, “Are we gonna be on the album?!”
But the 54-year-old singer, whose new album and movie “This Is Me … Now: A Love Story” drop Friday, isn’t having it.
“We talked about this,” she sternly tells her husband.
It’s unclear if there will be a Part 3 of Affleck’s Dunkin’ saga, but publicity materials called the ad part of the “Dunkin’ Cinematic Universe.”
They also announced that a new DunKings menu will drop nationwide on Monday, including Affleck’s first official drink — the DunKings Iced Coffee.
Jen, Beckham ad steals show at Super Bowl
An awkward run-in between Jennifer Aniston and former Friends co-star David Schwimmer won over audiences in the megastar-packed ad for Uber.
“In order to remember something, you’ve got to forget something else,” Aniston tells an assistant before a cast of famous faces play out the comedic tagline.
The Beckhams try to remember whether Posh Spice was part of the “basil babes or paprika girls,” meanwhile this years’ Super Bowl headliner Usher tells backstage staff he “hopes (to) play a halftime show some day” in a scene which quickly guaranteed the ad instant viral status.
Another commercial titled “Superior Beach” sees Lionel Messi square up against group of opponents as America’s favourite coach Ted Lasso, played by Jason Sudeikis, watches on the sidelines. And Oreos managed to rewrite themself into the history books with this years’ Super Bowl ad.
The humble biscuit tells the story of human history from the dawn of the dinosaurs to the Trojan horse saga, and even the founding of Keeping up with the Kardashians.Each step of the way Oreos are deciding the fate of human history with the message “twist on it” bound to gain social media traction.
Read about the most viral ads from Super Bowl LVIII here.
This story was published by the New York Post and was reproduced with permission