Sara Lee brand sold to Klark and Brooke Quinn after administration

Iconic Australian dessert brand Sara Lee has been sold after entering voluntary administration last year.

Sara Lee’s administrators at FTI Consulting announced on Monday that the iconic brand, which employs more than 200 people in Australia, to a private company owned by Klark and Brooke Quinn.

“We are a small Aussie family that shared in the tradition of having Sara Lee Apple Pie and Vanilla Ice-cream every Sunday night at the dinner table and could not be more proud to put the Aussie made and owned stamp on the Sara Lee brand,” the Quinns said in a statement.

Administrator Vaughan Strawbridge said everyone was “pleased” with Monday’s outcome and it was hoped the sale would be completed in the coming weeks.

“Staff and consumers have rallied behind the business during this tough time, and we are so grateful to the loyal workforce and management team who have made this process a success while they have continued to produce amazing products,” he said.

The Australian and New Zealand branch of Sara Lee, known for its frozen cheesecakes, pies, and ice cream, has been trading in Australia since 1971, but went into voluntary administration in October last year.

The Quinn family is entering back into the world of confectionary after selling Darrell Lea for about $200 million in 2018 to Quadrant Private Equity.

Known for his exploits on the GT Championship racetrack, Klark Quinn and partner Brooke spent years at the helm of Darrell Lea after acquiring it in 2012, managing to turn the brand around after injecting $30 million to the business and establishing a second factory in Ingleburn.

The pair moved to the Darrell Lea factory for a year in 2014 in a bid to get the company back on track, working up to 16 hours a day to reverse its fortune.

More to come.