Super Bowl 2024 betting madness: Taylor Swift, Travis Kelce steal spotlight in sports betting markets

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Super Bowl LVIII is not just about football; it’s a spectacle of entertainment, and this year, the betting markets have taken it to a whole new level of excitement. Sportsbet, Australia’s leading betting platform, has rolled out an array of outrageous odds, putting the spotlight

on none other than pop sensation Taylor Swift and Kansas City Chiefs tight end Travis Kelce.

Watch Kansas City Chiefs vs. San Francisco 49ers in Super Bowl LVIII, LIVE on ESPN on Kayo Sports. New to Kayo? Start your free trial now >

Taylor Swift takes centre stage at Allegiant Stadium for Super Bowl LVIII

In a move that has sent fans into a frenzy, Sportsbet has dedicated a specific market ‘hub’ to Travis Kelce’s superstar girlfriend, Taylor Swift. Among the suite of Swift markets, one stands out: the odds of Kelce popping the question to Swift at the Super Bowl, with odds set at $10.00 for yes and $1.07 for no. But that’s just the beginning of the madness.

Will Travis Kelce propose to Taylor Swift

• Odds for Yes: 10.00

• Odds for No: 1.07

Travis Kelce’s romantic odds for Super Bowl 2024

Swift herself is the focus of several betting odds. Sportsbet is offering odds of $1.66 for Swift to be shown on camera more than 7.5 times during the game’s broadcast and $2.00 for her to be displayed during the performance of the US national anthem.

Number of times Taylor Swift shown during Super Bowl LVIII game:

• Odds for over 7.5 times: 1.66

• Odds for under 7.5 times: 2.10

Taylor Swift’s Super Bowl LVIII prop bets

But it’s not just about Swift; Travis Kelce also has his share of special bets. There’s a special market for Kelce to win the Super Bowl LVIII MVP and thank Taylor Swift first in his speech, with the odds set at 26.00.

Travis Kelce to win Super Bowl LVIII MVP & thank Taylor Swift first in speech:

• Odds: 26.00

Will the Super Bowl LVIII MVP mention Taylor Swift in his speech:

• Odds for Yes: 7.00

• Odds for No: 1.08

Apple Music Super Bowl LVIII Halftime Show featuring Usher

Beyond the lovebirds, Sportsbet offers novelties on Usher’s halftime show performance.

Will his first song be Caught Up or My Way? Perhaps he’ll bust out a 2000s throwback and play Yeah! We’re praying for a Lil Jon appearance (odds are 1.01 on him being a special guest performer).

Usher – first song performed during the 2024 Super Bowl Halftime Show:

• Caught Up: 1.70

• My Way: 2.62

• Yeah!: 5.00 (here’s hoping for a Lil Jon appearance!)

• OMG: 7.50

• DJ Got Us Fallin’ In Love: 11.00

To be a special guest performer:

• Lil Jon: 1.01

• Ludacris: 1.01

• 1.10

• Alicia Keys: 1.14

• Post Malone: 1.20

Other notable Super Bowl LVII prop bets and novelties

Length of national anthem

• over 89.5 seconds: 1.80

• under 89.5 seconds: 1.90

First Coach Shown During National Anthem

• Andy Reid – Head Coach for the Kansas City Chiefs: 1.65

• Kyle Shanahan – Head Coach for the San Francisco 49ers: 2.10

First Quarterback shown during national anthem

• Patrick Mahomes (Kansas City Chiefs): 1.62

• Brock Purdy (San Francisco 49ers): 2.15

First player shown during national anthem

• Travis Kelce: 1.52

• Christian McCaffrey: 2.37

Doink! – Will a field goal or extra point attempt hit the uprights?

• Odds for Yes: 5.00

• Odds for No: 1.14

What colour sports drink will be poured on the winning coach of Super Bowl LVIII?

• Orange: 3.50

• Purple (last years colour): 3.50

• Yellow/Green: 4.00

• Red/Pink: 5.00

• Blue: 6.00

Who will the Super Bowl MVP mention first in his speech?

• God/Faith/Religion: 1.67

• Any other player or his teammates: 4.00

• The opposing team/organisation: 6.00

• Any member of the coaching staff: 8.50

• Any member of his family: 10.00

Record bets and wagers for the USA

Of course, Australia isn’t the only betting nation.

Over in the US, the American Gaming Association is predicting a record 68 million to wager a whopping USD$23.1 billion (AUD $44.67 billion) on Super Bowl LVIII. That’s roughly 1 in 4 American bettors.

It’s a staggering number once your realise that since 2018, Americans have bet a total of USD$300 billion (AUD $579 billion) on the Super Bowl, the most heavily bet single game in the US. And now, it’s in Vegas!

“The thrill of the game and the passion of the fans are what make sports so rewarding and fun,” said current Fox Sports Big Noon Kickoff host Mark Ingram II. According to American bettors, the outcome of the game is split 47 per cent to Kansas City Chiefs and 44 per cent to San Francisco 49ers.

According to ESPN, “the first of what’s expected to be several million-dollar Super Bowl bets was reported Jan. 30 by Caesars Sportsbook. The bet: USD$1 million (AUD $1.93 million) on the 49ers money line (-120).”

The excitement is palpable, and the betting frenzy surrounding Super Bowl LVIII is reaching unprecedented heights.

As the San Francisco 49ers take on the Kansas City Chiefs, fans are not just watching the game; they’re immersed in a world of betting madness where anything can happen. Whether it’s a romantic proposal, a surprise at the halftime show, or the thrill of seeing Taylor Swift on screen, Super Bowl LVIII promises to be an unforgettable event both on and off the field.