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Catania tech startup: organic search traffic grew 312% in 11 months after full site restructure and content architecture rebuild
Technology
Catania, Sicily

Catania tech startup: organic search traffic grew 312% in 11 months after full site restructure and content architecture rebuild

A B2B software company in the Catania tech district had built a product-focused site with almost no content targeting the problems their buyers were actually searching for. Their organic traffic was nearly all branded -- no product-category queries, no comparison pages, no integration coverage. We rebuilt the content architecture around buyer intent stages, restructured the site hierarchy for crawl efficiency, and developed a topical authority programme in their software category. Traffic grew 312% in 11 months and demo request volumes from organic roughly tripled.

+312%
Organic traffic
11mo
Time frame
3x
Demo requests from organic
Palermo luxury hotel: direct booking revenue via organic search grew 156%, OTA commission costs reduced by a third
Luxury Hospitality
Palermo, Sicily

Palermo luxury hotel: direct booking revenue via organic search grew 156%, OTA commission costs reduced by a third

A five-room boutique property in Palermo's historic centre relied almost entirely on Booking.com and Expedia for new reservations, paying 18-20% commissions on the majority of their revenue. Their website had no structured content targeting Palermo travel searches, their GBP setup was inconsistent, and their review profile was scattered across platforms without management. We implemented a local and organic dual strategy: rebuilding their GBP setup, creating targeted travel content, and developing editorial links in Italian and UK travel media. Direct booking revenue grew 156% over 14 months.

+156%
Direct booking revenue
14mo
Time frame
-33%
OTA commission costs
Taormina wine estate: international organic search traffic grew 89%, UK and German market wholesale enquiries up 4x
Wine & Agri-Tourism
Taormina, Sicily

Taormina wine estate: international organic search traffic grew 89%, UK and German market wholesale enquiries up 4x

An estate producing Etna DOC wines near Taormina had a strong reputation in local markets but minimal English-language organic visibility. Their English website was thin, hreflang was misconfigured, and no structured content addressed the purchase and wholesale queries that UK and German importers were searching. We corrected the hreflang setup, produced buyer-intent content in English targeting import and retail queries, and developed coverage in international wine media. Wholesale enquiries from UK and German buyers quadrupled.

+89%
International organic traffic
10mo
Time frame
4x
Wholesale enquiries
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