What on-page work actually changes
On-page optimisation gets talked about as if it is just title tags and headings. In practice, it includes the alignment of content to search intent, internal signal routing, entity coverage, structured data, and the removal of content elements that are actively suppressing rankings. We work on up to 15 pages per engagement, with each page treated as its own ranking objective.
- Title tag and meta description rewrite for target keyword and click-through intent
- H1-H3 heading structure restructure aligned to topical coverage
- Content gap analysis: what searchers expect on this page that is currently missing
- Internal link audit and rebuild for each target page
- Image alt text, filename, and schema alignment
- Structured data markup (Article, Product, Service, FAQ as appropriate)
- Page-level crawl review: canonicalization, indexation status, duplicate signals
The deliverable
You receive a page-by-page implementation log showing exactly what was changed and why on each URL. We provide the recommended changes in a format suitable for your developer or CMS, with screenshots of before and after states where applicable. If you need us to implement directly, we can do so with editorial CMS access.
Timeline and access
We work from a provided list of up to 15 target URLs and require read access to Google Search Console for context. Delivery is 4-6 business days. We do not require direct CMS access for the audit and recommendation phase. Implementation instructions are precise enough for any developer to follow without a briefing call.