What editorial link building actually means
There are three types of link building: directory submissions that do nothing, link exchanges that Google ignores, and real editorial placements that move authority. We only do the third. Every link in this programme is placed through journalist outreach or editorial contribution -- a real journalist or editor made an active decision to reference your site. These links transfer meaningful authority because Google treats them differently from manufactured links.
- Monthly link target: 3-5 editorial placements per month with documented DR 35+
- Journalist outreach: pitching data-led stories and expert comment to relevant media
- Digital PR campaigns: creating link-earning assets and distributing to target journalists
- Italian and English language publications depending on target market
- Every link documented with: URL, anchor text, DR, publication date, referral traffic if visible
- No link exchanges, no PBNs, no directory submissions
- Monthly link audit: disavow recommendations if any suspicious links discovered
Why documentation matters for this service
Link building is the most abused area of SEO and the one most prone to vague reporting. We solve this by delivering a link report at the end of each month showing every placement by URL, domain, and anchor text, with a Ahrefs or Majestic DR score for context. You can verify every link yourself.
Geographic and industry targeting
We have existing media relationships in Italian national and regional press, UK trade publications, and European food, wine, tourism, and technology media. For niche industries we build new relationships from the ground up. The first month of any engagement includes a targeting document showing which publications we intend to approach and why.