Content strategy that builds authority, not traffic numbers
Most content strategies produce articles targeting informational queries that never convert. The approach we take maps content to commercial intent clusters first, uses informational content to build topical authority around those clusters second, and sequences publication so that each new piece reinforces the ones already live. The result is a content structure that supports ranking for the queries your buyers actually use.
- Monthly cluster mapping: identify 2-3 commercial intent clusters per month
- Keyword and intent research for each cluster with competitor content analysis
- Content briefs: structured outline, target keyword, intent summary, competitor gap analysis
- Production: 4-6 pieces per month written to brief with internal linking instructions
- Editorial review and SEO polish before publication
- Publication sequencing recommendation for maximum topical signal build
- Monthly content performance review against Search Console impressions and position data
Languages we produce content in
We write in English and Italian. Content for international markets is produced by native speakers and is not machine-translated. For Sicilian or regional Italian content, we apply local terminology and reference context where it adds search signal. If your target audience spans multiple languages, we can discuss a multi-language content architecture in the initial strategy call.
What you own
All content produced under this programme is owned entirely by you. We transfer full rights on delivery. You can publish it, modify it, or use it in other contexts. We recommend publishing on your own domain rather than syndicating externally, but the decision is yours.